Photography guidelines

Our imagery / photography is a crucial aspect of the Genpact brand. Our images should project Genpact’s broad and authoritative grasp of business and industry while celebrating diverse human beings in authentic professional environments.

Our photographic direction should depict Genpact's AI innovation and human expertise by balancing heavier visual tones with more ethical and open aesthetics. We need to portray the vital energy of digital innovation and collaboration without utilizing industry visual clichés and sci-fi-looking future tropes.

The gentle warmth and brightness of the photography, coupled with the minimalistic composition and candid interaction of 'real people working together,' create a comforting and positive visual representation and evoke a feeling of tranquillity, expertise, sophistication, authority, and reassurance.