How we show up

Brand messaging framework

Tone of voice overview

Optimistic

We're optimistic about what technology can do for the world, our clients and our people. We're serious tech people, without being too serious about tech

Confident

We're confident in our expertise, bringing an assured, minimalist boldness to the market that can cut through the noise

Conversational

We bring a vibrancy of fun and color to a category lacking in it; playful where our competitors are dry and serious

Capturing our unique tone of voice

Our tone of voice is a refreshing break from the advanced tech hype. Inspired by our brand idea - This Way Up - it simply points in one direction: Up.

We're forward looking, forward thinking. We advance you, raise you up and help you get ahead and stay ahead.

Yet we're grounded in what's possible today. For us, it's not about what may happen in 5 or 10 years. It's about what can happen now.

Simple, clear, practical actions with pithy, even witty, ways to find your path forward.

It's simple really. In a world of complexity we bring beautiful clarity.

Bin the buzzword bingo

We're a straight talking, no nonsense partner. The antidote to the fevered 'transformation' hype taking over the advanced tech world.

We avoid buzzwords at all costs.

While buzzwords often come from technical terms, their overuse dilutes meaning and causes confusion.

It's all about context.

There will be instances where a technical term is correct and appropriate. Ask yourself: is this word necessary to communicate a technical point or is it just to create hype or sound 'tech-y"?

We're not afraid to be playful

Tone of voice examples

Job description

Why Genpact?

If you know what's going down, you'll be on your way up with Genpact.

You'll join 125,000+ curious and courageous minds, working with the world's most ambitious companies, including the Fortune Global 500.

With Genpact, you'll not only spot the trends, you'll set them, working alongside colleagues who thrive on fearlessly experimenting and seize opportunities to propel business forward with the power of advanced technology.

Come join the coders, tech shapers and progress makers at Genpact and take your career in the only direction that matters: Up.

We're not afraid to be playful

Tone of voice examples

Boilerplate

About Genpact

Genpact (NYSE: G) is a global advanced technology services and solutions partner that delivers unparalleled value for leading enterprises, including the Fortune Global 500.

Our 125,000+ people across 30+ countries use their innate curiosity and courage to relentlessly pursue a world that works better for people, powered by our ingenious mix of deep industry knowledge, operational excellence and advanced tech.

We're not afraid to be playful

Tone of voice examples

Placeholder title

Coming February 2025

Genpact (NYSE: G) is a global advanced technology services and solutions partner that delivers unparalleled value for leading enterprises, including the Fortune Global 500.

Our 125,000+ people across 30+ countries use their innate curiosity and courage to relentlessly pursue a world that works better for people, powered by our ingenious mix of deep industry knowledge, operational excellence and advanced tech.

We're not afraid to be playful

Tone of voice examples

We charm our clients and partners

Tone of voice examples

Genpact (NYSE: G) is a global advanced technology services and solutions partner that delivers unparalleled value for leading enterprises, including the Fortune Global 500.

Our 125,000+ people across 30+ countries use their innate curiosity and courage to relentlessly pursue a world that works better for people, powered by our ingenious mix of deep industry knowledge, operational excellence and advanced tech.

We're not afraid to be playful

Tone of voice examples

We elevate colleagues

Tone of voice examples

Genpact (NYSE: G) is a global advanced technology services and solutions partner that delivers unparalleled value for leading enterprises, including the Fortune Global 500.

Our 125,000+ people across 30+ countries use their innate curiosity and courage to relentlessly pursue a world that works better for people, powered by our ingenious mix of deep industry knowledge, operational excellence and advanced tech.

We're not afraid to be playful

Tone of voice examples

We inspire future talent

Tone of voice examples

Genpact (NYSE: G) is a global advanced technology services and solutions partner that delivers unparalleled value for leading enterprises, including the Fortune Global 500.

Our 125,000+ people across 30+ countries use their innate curiosity and courage to relentlessly pursue a world that works better for people, powered by our ingenious mix of deep industry knowledge, operational excellence and advanced tech.

Tone of voice behaviors

Charmingly challenging

We're all about questioning the status quo. We'll do whatever it takes to find the best path forward.

Tomorrow today

We're all about action, focusing on technology that's available right now to help people advance.

Connect great minds

We bring together the best of every discipline to help people find the way ahead.

Invite lively debate

In this fast-moving world, we don't shy away from a difficult conversation.

We invite it.

AT in everything we do

We practice what we preach.

Advanced Tech is our medium of choice.